Be wary of unsolicited emails you receive about SEO. Most are from scammers who will gladly take your money, yet not do any actual work. Clues to look for… Here are some clues that an unsolicited marketing message is not legitimate: There is no company name or website address listed on the email. The sender uses a…
While it can be an attractive proposition to pay a lead generation service to find leads for you, it is important to remember that you get what you pay for. Some parts of the sales industry depend on leads to make sales. The real estate industry is a prime example of this. Logically, more leads…
When deciding to build a website, many people wonder if they should pay a firm to build a custom website or if they can do it themselves for less money upfront with a website builder. Generally, this decision seems to boil down to the monetary side of the argument. But it’s important to know that…
Google’s guidelines and recommendations change over time. A periodic SEO audit can identify new opportunities for improving your site. And if you are a CYber SYtes hosted client, you may qualify for a free audit! Our Basic SEO audit answers questions such as: How does my site currently perform in Google? Are all of my…
Because search reflects human behavior, COVID-19 is affecting each industry differently. Some industries saw an initial increase in online search. For other industries, like anything travel related, there was an initial decrease. And for some, the search results were all over the place–up one week and down the next. Here are some COVID related updates…
While SEO is important for good rankings, there are some content-related factors that also affect rankings. Here are some items that will affect your website’s ranking this year. Content is still important. Having great information and images on your site is the best way to show Google you are an authority on your topics and…
Expertise, Authoritativeness, Trustworthiness (EAT) Google wants to give searchers the best experience possible, promote websites that it trusts, and prevent poor content from taking over the top search results. To do this, Google may use EAT to measure how much trust it should place in your brand or website. How to establish EAT: Make sure…
Google is rolling out Mobile-First Indexing of website pages. In the past, Google would index the desktop version of each web page. Their bot would go to the site — crawl around as if they were a desktop computer — and record different things about each page. With Mobile-First indexing, Google will use the mobile…
Having a secure website means that your website’s connection to the internet will have an encryption to lessen the chance of a hacker stealing data or adding a virus. When you look at the address bar in your web browser, the domain on a secure page is preceded by “https:” rather than “http:”. Sometimes, it…
