Because search reflects human behavior, COVID-19 is affecting each industry differently. Some industries saw an initial increase in online search. For other industries, like anything travel related, there was an initial decrease. And for some, the search results were all over the place–up one week and down the next. Here are some COVID related updates…
CYber SYtes is committed to supporting our employees and their families, our customers, and the community as we all navigate the COVID‑19 landscape. Due to COVID-19 / Coronovirus our office presence is currently limited. In-person meetings at our office are by appointment only. If you do need to visit our office, we have masks, hand…
While SEO is important for good rankings, there are some content-related factors that also affect rankings. Here are some items that will affect your website’s ranking this year. Content is still important. Having great information and images on your site is the best way to show Google you are an authority on your topics and…
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Expertise, Authoritativeness, Trustworthiness (EAT) Google wants to give searchers the best experience possible, promote websites that it trusts, and prevent poor content from taking over the top search results. To do this, Google may use EAT to measure how much trust it should place in your brand or website. How to establish EAT: Make sure…
Google is rolling out Mobile-First Indexing of website pages. In the past, Google would index the desktop version of each web page. Their bot would go to the site — crawl around as if they were a desktop computer — and record different things about each page. With Mobile-First indexing, Google will use the mobile…
Having a secure website means that your website’s connection to the internet will have an encryption to lessen the chance of a hacker stealing data or adding a virus. When you look at the address bar in your web browser, the domain on a secure page is preceded by “https:” rather than “http:”. Sometimes, it…
If you are planning to use search engines to drive visitors to your new website, these are some things to consider before design begins. 1. MARKET RESEARCH What are the best keywords to target? How much competition will the site face for those target keywords? 2. WEBSITE DESIGN How do different design choices affect rankings? Does…
The short answer is, yes. Google is making a major push for SSL certificates on all websites. They have already started doing this by showing a notice to users in Chrome when they visit an insecure site. Most users won’t notice this, but Google doesn’t want to stop there. The end goal of this push is…
